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Brand presentation and visual application
Identidade Visual — Edupic
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One thing I’m learning as a freelance brand & Packaging designer is that good design goes beyond making something look attractive.
A brand can have a beautiful logo, great colors, and polished packaging, but still struggle to communicate why someone should choose it.
That’s why I’m becoming more intentional about the thinking behind my work.
Before jumping into visuals, I want to understand the product, the audience, the competition, and what makes the brand worth remembering.
Because the goal isn’t just to make a brand look good. It’s to help it communicate clearly and stand out for the right reasons.
Curious to hear from other designers and founders here: what do you think makes a brand truly memorable?
That gap often starts in the brief, when nobody has named who the brand is the better choice for. Is there a question you ask clients up front that gets them to say it before the sketching starts?
A SaaS brand, brought to life through slides. From the visual identity to product mockups, every slide is designed to tell a consistent story and make the whole presentation feel like one cohesive experience.
This feels so premium and polished.
Gamma × Playdate — AI-Powered Investor Pitch & Product Storytelling
Turning evolving startup ideas into clear, investor-ready presentations.
Partnered with Gamma to demonstrate how I use Claude and Gamma to transform evolving product ideas into compelling visual presentations, using my startup, Playdate, as a real-world example.
Playdate is a flexible, multi-stop itinerary planning tool for parents. As the product strategy evolves, I use Claude to refine the narrative and Gamma to translate those ideas into structured, visually engaging slides.
My contributions
• Product positioning and storytelling
• AI-assisted narrative development
• Investor pitch presentation design
• Visual communication and content structuring
• Product demo video creation
Outcome: A sponsored product walkthrough demonstrating how founders can move from changing business ideas to polished, investor-ready presentation materials more efficiently.
Tools: Gamma, Claude
Using Claude to sharpen the story first and Gamma for the slides is a smart split. Clear narrative beats pretty slides every time.