The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
Shots from an old sugar-free dessert brand project.
Nice shots
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
I couldn't stop thinking about a bakery that doesn't exist yet.
So I built its whole brand instead. Meet Loaf & Laddu, East Meets Oven. A little French bakery, a little Indian sweet shop, one identity that holds both without either feeling like an afterthought.
This one's a personal project. No client, no brief, just me chasing an idea and taking it as far as I'd take real paid work. Custom wordmark, a bread-and-laddu emblem, and packaging I genuinely want to hold.
I tried to create AI Mockup Video to get an idea of what it will look like to attach it with the brand identity for the bakery.
This project showcases the creation of a cohesive brand identity for Popa, an artisanal candy store. The goal was to build a playful, memorable brand centered around a charismatic mascot and a sweet tagline: "Makes Everyday Sweeter."
Step 1: Character Exploration & Iteration
The foundation of the brand relies heavily on its mascot. The initial phase focused on testing variations to nail down the character's artistic style and visual appeal.
Refining the Prompts
To pivot from a generic design to a specific, stylized look, precise prompt adjustments were used:
Stylization: simplify the style of the character
Thematic detailing: the bows should be from candy
Visual Balance: Adjusting the mascot's proportions to ensure a friendly and approachable appearance.
Step 2: Creating Complete Character Sheets
Once the base design was finalized, Recraft.ai generated two comprehensive character sheets to guide future brand assets.
Sheet 1: Anatomy & Core Story
This sheet focused on consistency across angles and established the mascot's background.
Prompt Used: generates a presentation sheet of this character containing the colors used in the character design, the character in 4 different positions: front, back, side and eating a lollipop. With a short character story: is a mascot for the Popa brand, an artisanal candy store. The character is cheerful, friendly, playful, minimalistic, and classic.
Sheet 2: Expressions & Actions
The second sheet expanded on the character's personality and tied the mascot directly to the artisanal craft.
Prompt Used: Show the character in the style of the second images: 4 variations of facial expressions, the character making artisanal candy, with traits focusing on a playful, classic, and friendly aesthetic.
Step 3: Logo Design & Brand Typography
With the mascot finalized, the next step was integrating it into a versatile corporate logo. The typography needed to balance a retro feel with modern readability.
Logo Variations
A single prompt was engineered to output three distinct variations for different media placements:
Icon Only: Just the symbol utilizing a stylized letter 'P'.
Full Lockup: Symbol, brand name, and the slogan.
Standard Lockup: Symbol and brand name.
Prompt Used: create a minimalistic logo with character as mascot. The text for the logo should be Popa with the slogan Makes Every Day Sweeter. The text is bold, easy to read. Popa is in a 70' style handwriting. The logo is in 3 variations: 1 just the symbol with P, 2 symbol, name and slogan, 3 symbol and name
Step 4: Real-World Retail Mockups
To test the commercial viability of the branding, the flat logo assets were projected onto photorealistic retail environments.
Using Recraft's image-to-image and style reference tools, the vector logo was seamlessly blended into a physical store setup to visualize storefront signage and window displays.
Prompt Used: create me an image with the logo from the first image but on the photo realistic shop like in the second image how will look like
Step 5: Animating Assets into Promo Videos
The final stage of the workflow involved bringing the static character and logo assets to life. Using AI video generation tools, the finalized character sheets and logos were transformed into short, dynamic promotional videos, perfect for social media marketing and digital storefront displays.
Nicely done 💯
Part 1 of the campaign posts I designed for Mercely's Ice cream!
Trending
Claude
Claude has entered the design space. How are you using Claude Design?
Contra University
Learn from expert creatives how to earn more using next-gen AI tools.
MagicPath
The canvas is infinite, and exploration is becoming the workflow. How are you using MagicPath?
creativeaiflow
Creative AI workflows are evolving. What tools do you use, and what are their strengths and weaknesses?
freelancerlife
Freelancer life is wins, pivots, and everything in between. What’s yours right now?