Crafting Engaging 30-Second Motion Graphics for BusinessesCrafting Engaging 30-Second Motion Graphics for Businesses
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Thuyain's avatar
Thuyain Shin Thant
• 16h
This was my first ever Motion Graphic advertisement commissioned. The client wanted a simple 30 second long motion graphic introduction to his new company. The brand accent was blue and white.
The main challenges were using as much as photo I could insert as the client requested while remaining in the 30 - 35 second mark.
I started by adding a soft blue & white gradient. I then planned to cut the video into 3 stages of 7-10 seconds. (Excluding Ending / logo animation)
(1) Intro - Typography movements.
(2) Middle - Brand/Company name introduction
(3) End - Projects overview
The project relied heavily on attention grabbing typography to give it a sense of mystery. To keep the project alive and not flat, I added a 3d section in the opening of the third section. The scene was a file opening and zooming out to multiple tabs opening to show a brief number of projects completed.
Advertisement DesignLogo DesignMotion DesignAdobe After EffectsAdobe Photoshop
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