A short product-focused promotional video designed to capture attention, communicate the product ...A short product-focused promotional video designed to capture attention, communicate the product ...
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A short product-focused promotional video designed to capture attention, communicate the product clearly, and create a polished, engaging brand experience.
My Role
Motion graphics and animation
Video editing
Animated typography
Transitions and visual effects
Visual storytelling
Sound design and timing
Approach
I focused on combining clean visuals, engaging motion, pacing, and typography to create a promotional video that feels dynamic while keeping the product and message at the center.
This project demonstrates my ability to turn a product concept into engaging visual content suitable for product launches, promotional campaigns, and social media.
Tools: After Effects, Premiere Pro, CapCut, and AI-assisted creative tools.
Thrilled to share my latest piece—a 25-second commercial for "BobaJoy."
The goal was to break away from standard, static beverage ads and pull the viewer directly into a hyper-kinetic world. I pushed the limits of next-gen AI video generation (specifically Seedance 2.5) to build this visual narrative from the ground up.
From the aggressive macro shots of tapioca pearls splashing to the POV camera diving straight into the ice, every frame was crafted for maximum dynamism. Balancing that high-speed, intense opening with a deadpan, comedic "Is this... legal?" dialogue at the end was the highlight of the editing process.
Bypassing the physical limitations of traditional production to achieve a professional, cinematic commercial aesthetic is exactly why I love working with AI in video production.
An independent concept exploring what a Champions League ball could look like through Nike’s visual language.
The idea starts with a star containing a Swoosh in the negative space, then extends into a complete ball system using Nike’s existing panel construction.
Designed and animated with Spline, After Effects, and a custom 3D ball tool built for the project.
Unofficial concept. Not affiliated with Nike or UEFA.
This is Mikuna. From WhatsApp chaos to a confirmed lesson.
Small language studios shouldn't have to manage every student through WhatsApp.
Mikuna started from a simple problem: a student wants to book a lesson, but the process quickly becomes a chain of messages about language, goals, tutors, availability, payment, changes and confirmations.
So I designed a system where the student handles the coordination themselves, while the tutor gets a ready-to-teach agenda.
The student can:
→ Choose a language and learning goal
→ Find the right tutor
→ Pick an available time
→ Purchase credits
→ Book the lesson
→ See their upcoming lessons and remaining credits
The tutor gets:
→ An organized agenda
→ Upcoming and past lessons
→ Relevant student context
→ One-click access to the lesson
Behind the interface, the system also handles tutor availability, booking conflicts, credits, payments and cancellation rules.
The idea was simple:
From managing conversations to managing lessons.
Mikuna was built for the Contra × Lovable Challenge, starting from an existing brand identity created at SUR Studio and reimagining it as a complete appointment-based product.
Love this! Such a clean solution to a very real problem for language studios. The shift from WhatsApp chaos to a seamless booking experience is brilliant.