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SKY : KINDNESS WITHOUT WORDS — Creator speculative brief by me
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Here is my submission for the challenge #easylenscontra
I wanted to create an effect that makes people feel like they're discovering a hidden world within their everyday surroundings. The concept started with the idea of reality cracking open like glass, revealing magical dimensions beneath it. I focused on making the transformation feel cinematic and immersive by combining natural crack propagation, dynamic lighting, depth-aware effects, and seamless looping to create a smooth, believable experience.
my project link: https://easylens.snapchat.com/lens/06a6c97f-758d-7b25-8000-c7b8b27dd652
Olera · Social Media
Social as an extension of the brand, not an afterthought. We extended Olera's world into social, same palette, same organic textures, same restraint, alongside product photography that puts the Molecular Serum in use, on skin, in hand, in the everyday ritual it was designed for. One system, one story, across every touchpoint.
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Cloudy Galaxy — luxury wearables landing page (Framer).
Design process — Cloudy Galaxy (Framer)
1. Brief
Luxury wearables brand. Two products: Orbit (smartwatch) and Nova (headphones). Palette locked early: gold + graphite. Goal was a product landing page that felt premium and still converted.
2. Direction
Dual-product hero (both SKUs visible up front). Standard page depth: hero → products → features → stories → CTA. Built reusable pieces first — buttons, nav/footer layout — so the page stayed consistent.
3. System
Set color tokens and type before layout. Bodoni Moda for headlines, Satoshi for UI/body. Gold for accents and CTAs, charcoal for the page, muted grey for secondary text.
4. Structure
Mapped the page as one scroll story:
Hero with both products
Collection detail cards
Three craft features
Testimonials
Final CTA + email capture
Nav links jump to each section so it feels usable, not just pretty.
5. Hero polish
First pass had black products disappearing into the dark background. Fixed that by putting products on light cream–gold stages, gold borders, and soft glow so the cards actually read on the page. Added float/tilt motion so they feel a bit more 3D without overdoing it.
6. Build in Framer
Designed and built directly in Framer: layout template for nav/footer, button components, desktop + tablet + phone breakpoints, form on the CTA. Kept client-safe editing in mind — layout locked, content editable later if needed.
7. Check
Reviewed contrast, mobile stacking, and scroll targets. Tweaked card elevation and product framing until the hero felt clear at a glance.
