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Taste Test
Flowdesk (B2B SaaS project management tool) had a quiet social presence — under 400 followers, sporadic posting, no clear voice.
Strategy:
Focused on LinkedIn + X with 4 content pillars: product tips, founder POV, customer wins, industry takes. Posted 4x/week on LinkedIn, 2x/day on X. Growth hook: turning support FAQs into public content.
Sample execution:
Founder POV posts on simplicity as a competitive edge, quick-tip threads on product shortcuts, and customer-win carousels showing real results (e.g., cutting a weekly status meeting from 45 to 10 minutes).
Goal: 3x follower growth + 2-3 qualified leads/month in 90 days through consistent, value-first content over paid promotion.
1 vote
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Option A's got more narrative depth with the lion-ocean pairing, but B feels bolder at small sizes. Did you test both in context — packaging vs. digital?
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Your feedback genuinely shapes what I build next, so thank you in advance for taking a second to weigh in!
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