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Built a performance media buying process covering campaign launch, daily optimization checks, and data-driven scaling decisions. Framework includes creative testing, budget management, and weekly reporting — designed to maximize results for brands spending $2,000+/month on ads.
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Project Title:
Scaled Online Orders by 45% Through High-Converting Meta Ads Campaigns for a Food Business
Project Overview:
Developed and managed a full-funnel Meta Ads strategy for a growing food business aiming to increase online orders, strengthen brand awareness, and acquire new customers at a profitable cost.
Challenge:
The business faced:
Rising customer acquisition costs
Limited online visibility
Inconsistent order volume
Low conversion rates from previous advertising efforts
Strategy & Execution:
Audience Research & Targeting
Built highly targeted local audiences
Created Lookalike Audiences based on existing customers
Implemented interest-based targeting for food enthusiasts
Developed retargeting audiences for website visitors and social media engagement
Creative Strategy
Designed compelling ad concepts highlighting popular menu items
Created promotional offer campaigns
Campaign Optimization:
Conducted ongoing A/B testing
Optimized placements across Facebook and Instagram
Refined audience segments based on performance data
Scaled winning campaigns while maintaining profitability
Results:
✅ 45% Increase in Online Orders
✅ 5.2X Return on Ad Spend (ROAS)
✅ 300+ New Orders Generated in 30 Days
✅ 32% Reduction in Cost Per Purchase
✅ 100,000+ Local Customers Reached
✅ Significant Growth in Brand Awareness and Customer Engagement
I explored a new product website concept for the Config Makeathon — AURASONIC X1, a premium wireless headphone experience.
The goal was to move away from a basic ecommerce layout and create something more cinematic, bold, and product-led.
I wanted the website to feel like a campaign, not just a product page.
The direction:
Style meets sound.
A dark red and black visual world with oversized typography, premium headphone imagery, dramatic lighting, wood-inspired structures, floating feature cards, animated sound waves, and section-by-section product storytelling.
The experience includes:
bold hero section with premium product visuals
sound experience section with animated wave graphics
material and design breakdown
76-hour battery performance section
noise control interaction
colorway selector
lifestyle campaign visuals
technical specs
reviews
final animated buy section
I focused on making every section feel visual and useful — not just text and cards.
The idea was to create a product website that feels expensive, immersive, and memorable, with animations that support the product story instead of just decorating the page.
Built in Figma Make as part of the Config Makeathon.
Still more I’d love to improve:
more product rotation states
stronger color switching interactions
deeper scroll animations
better sound-wave motion
more lifestyle visuals
checkout flow
But the core direction is clear:
A premium headphone launch website with bold visuals, cinematic motion, and product storytelling at the center.
link:https://www.figma.com/community/file/1646482011315918788/landing-page-design
#ConfigMakeathon @figma #FigmaMake #ProductDesign #UIDesign #WebDesign #EcommerceDesign #AIDesign
Dark red, black, cinematic motion — this feels like a real product launch, not just a concept. Really bold direction!
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