Apocrypha: Human by Design

For the EnvatoChallenge, I wanted to explore a different relationship between AI and creativity.

I created Apocrypha, a collectible card universe where every artifact begins as an AI-assisted concept but only becomes part of the archive through human taste, creative direction, and design.

Instead of asking AI to create finished pieces, I used Envato as the main creative toolkit throughout the entire project. I explored its stock image and video library to build moodboards, collect textures, study compositions, and define the visual language of the world. I also used Envato AI to generate concepts for characters, artifacts, and environments, then refined, combined, and reworked them into a cohesive universe. Some of the concepts were even manually painted over to push them beyond the original AI output.

Alongside the cards, I designed ArchiveOS, a living creative bible where I organize collections, lore, references, prompts, and every creative decision behind the project. It became the place where the entire world of Apocrypha could grow consistently.

The biggest creative decision wasn't generating images. It was deciding what deserved to exist. Knowing when an idea felt wrong, when an artwork needed more work, when a concept should evolve, or when it should be discarded completely. AI gave me possibilities, but every final artifact exists because of human judgment.

I'd love to hear what you think about this approach to AI-assisted worldbuilding.

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Human by Design, LUMMÉ.

I didn’t start with a prompt. I started with a concept.

The goal was to make LUMMÉ feel like a real luxury perfume brand, so the first thing I designed was the logo. Once that was locked in, I developed the cap shape from it so every detail felt connected instead of looking like a generic perfume bottle.

From there, I moved on to the product presentation. I used Envato AI to visualize each variant through images and videos, while also using its library for fonts, graphics, sound, video stock and photo stocks to keep the branding consistent. I also sourced the music and sound effects from Envato to give the final video a more premium feel.

AI definitely made the production process faster, but the creative decisions were still mine. I chose the materials, defined the color palette for every variant, and made sure the entire collection felt cohesive from start to finish.

The branding looks great!