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Rum Runner is a field sales tracking and market intelligence mobile application designed to help businesses monitor their sales representatives, manage customer accounts, record field visits, and track product placement in bars, restaurants, and other retail locations.
In simple terms, it helps a business understand where its sales team is working, which customers they visit, and how well its products are represented at those locations.
Key features of Rum Runner
1. GPS tracking and field activity monitoring
Managers can monitor sales representatives' field activities using GPS tracking and location-based insights, helping them understand field coverage and visit activity.
2. Customer account management
Maintains business accounts, including bars, restaurants, liquor stores, and other customer locations. The dashboard displays featured accounts and visit information.
3. Visit reports and activity records
Representatives can record customer visits, submit reports, and track whether reports are drafts or have synced successfully.
4. Product placement and shelf monitoring
Representatives can capture photos of product displays, inspect rum and other beverage listings, and record whether products are present at a location.
5. Sales analytics and performance reports
Dashboards summarize accounts, total visits, employee activity, recent visits, and visit frequency trends. The screenshots also show an average menu-share metric for measuring product representation across on-premise accounts.
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