And it’s definitely not about making every section look the same.
A cohesive website is built when every visual decision feels like part of the same story, from typography and imagery to spacing, buttons, cards, and even the smallest details.
The goal isn’t repetition.
It’s creating a visual language that people recognize and remember.
That’s when a website starts to feel like a brand, not just a collection of sections.
Well put, Serge. Consistent spacing, buttons and cards do more for that feeling than making sections match, and they are usually the first things to drift as a site grows.
A few days ago I posted a small motion teaser. Now the whole thing is live on my profile: 12 pages designed in Figma, a design system, and a homepage I built in HTML, CSS and JS with every interaction working.
12 pages in Figma plus a design system, then hand coding the homepage with every interaction working is a great way to show the concept holds up, Sofiia. Nice to see the teaser turn into the full project.