Love him or hate him, you can't say Elon Musk leaves anyone indifferent. He claims not to do marketing, [which is obviously false], but one thing his teams do above all else is create a powerful brand. While browsing Tesla's website, I looked at the details. The devil is in the details. And the details in question are the store. The originality of the products speaks volumes about Elon's ironic side. • The Optimus Prime robot with the sledgehammer, • The levitating model of the Cybertruck, which was completely rejected by his team at the time (design-wise), • A wax seal with the Tesla symbol. • A battery (super)charger 😆 These aren't logos, they aren't colors. Yet, it's these elements that make the brand truly unique. These little details that seem insignificant. They're part of a whole; they really help to create and solidify the Tesla community, the fanbase. I think this touch of whimsy helps maintain a professional image while adding depth to the brand. A brand isn't just a logo. Elon understood this well, because most of his logos are awful (hello 'X' 😅 ). #tesla#branding #startup