SignalRoom: turning customer evidence into product decisions
Customer research rarely fails because teams lack information. It fails because the path from evidence to decision disappears.
I built SignalRoom to keep that chain visible.
Every quote retains its source, segment, company, and review status. Repeated signals become themes. Themes become opportunities scored by reach, urgency, confidence, and commercial relevance.
The evidence-grounded assistant works from the same research workspace and cites the customer evidence behind each answer. Reports turn the strongest findings into a clear decision trail for stakeholders.
The design principle was simple: a recommendation is only useful when people can trace it back to the evidence that supports it.