Poster and Postcard Design for Vita Coco - Brand Activation Campaign. I partnered with Vita Coco, the beloved coconut water brand, on their Brand Activation Campaign held in Paris. The event was in conjunction with a run club; they rented a kiosk along the Seine and supplied the runners with their coconut water.... and a bunch of posters and postcards to remember the day by. That's where I came in! I was commissioned 10+ designs that could work as both posters and postcards. Considering the nature of the brand activation, we wanted something that felt fresh, summery, sporty and infused with Vita Coco energy. Think running the streets of Paris, but with a tropical twist. The activation was a huge success; all that's left to say now is... Chérie, On Court? 🏃

"Cherie, on court?" is such a fun pun for a run club tie in, and the colors feel summery without leaning too hard into typical coconut water cliches. With 10+ designs to keep cohesive, how did you keep the illustrated character consistent across posters versus the smaller postcard formats?

A client came to me with a limited budget. Instead of telling her what wasn't possible, we focused on what was.

She provided the copy and the photos. I took everything she had and turned it into a clean, very simple designed sales page in less than an hour.

The result? A page that looks professional, clearly communicates her offer, and most importantly... a client who couldn't be happier.

Sometimes a straightforward, well-structured page is exactly what a business needs to start selling.

You don't always need the biggest website. You need the right website for where your business is today.

And seeing a client excited about their new page? That's always worth it. ✨

Simple pages often outconvert complex ones for a reason that has nothing to do with budget. less to look at means less competing for the one decision that actually matters, which is the click