Designing Gym Websites: Beyond Equipment, Selling ExperienceDesigning Gym Websites: Beyond Equipment, Selling Experience
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What makes someone choose one gym over another?
Usually, it is not just the equipment.
It is the atmosphere, the coaches, the class size, the community and whether the place feels like somewhere they could actually belong.
That idea shaped Fieldhouse.
I designed and built the website to feel energetic, confident and human, with clear programmes, class schedules, pricing and member stories.
The result is a gym website that sells more than access.
It sells the experience of being there.
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