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Conversion-Focused Email Marketing System for ANUE (Women’s)
ANUE is a women-focused fitness and training platform designed to help women build strength, consistency, and confidence through a structured digital experience. The brand needed a high-converting email marketing system to support user acquisition, free-trial activation, and paid plan conversions without losing its premium, empowering tone.
My role was to design and structure a multi-email campaign ecosystem that aligned with ANUE’s values while guiding users from curiosity to commitment.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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CASE STUDY for Shopify Fashion Store + Kit Email Marketing Funnel
One thing I’ve learned from designing eCommerce brands:
People rarely join an email list because of the form itself.
They subscribe because of how a brand makes them feel.
While working on this Shopify fashion store and Kit lead capture experience, I focused on something deeper than visuals; trust, emotion, and connection.
The strategy behind this case study was simple:
Create a clean Shopify storefront that attracts attention…
Then build a Kit email funnel that keeps visitors emotionally connected to the brand.
From the layout and typography to the storytelling and lead capture flow, every detail was designed to improve engagement and audience retention.
Because psychologically, people remember experiences more than products.
Good design gets clicks.
Strategic branding builds loyalty.
What’s the first thing that makes you trust a brand online?
Nice One..
Email Campaigns for Snarky Tea ☕️✨
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