Designed the landing page for Smug — an AI support agent that resolves tickets, knows exactly when to escalate to a human, and has zero interest in pretending otherwise.

Most AI support tools go the humble, over-apologetic route. Smug does the opposite — the whole brand is built around a smug little cat mascot and copy like "Handled it. You're welcome." It's a genuinely fun brief: figuring out how to make confidence read as charming instead of obnoxious.

Bold electric blue and orange instead of the usual muted SaaS palette, because a product this confident shouldn't look shy about it. 💙

p.s. mascot animated this service

cool

A good landing page shouldn’t make you work to understand it.

Been working on a new project where the goal was simple:

Make a complex product feel simple, clear, and easy to explore.

Less explaining. Less clutter. More visual hierarchy. A clearer path to the next step.

Still working through the details, but this one is coming together nicely.

Full case study soon.

This pairs well with the Hire Hangar screenshot because the design itself demonstrates the point—you don't need to reveal the whole project yet.

Appreciated @Mehdi Hassan keep on rocking