Brand and Product Design Creative Direction ShowcaseBrand and Product Design Creative Direction Showcase
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Khiz | Business Wifey's avatar
Khiz | Business Wifey Agency
• Oct 8
Brand & Product Design Showcase - BWA Creative Direction
A collection of design work by Business Wifey Agency
The Project
Not every great design starts with a brief. Some of the best work comes from a designer who simply needed to create to explore a concept, push a visual direction, and see how far an idea could go without any limits.
This project is exactly that. Four completely original designs across four completely different categories a restaurant logo, a luxury skincare mockup, a premium food product, and an editorial typographic piece. No client. No brief. Pure creative direction from Business Wifey Agency.
Because the range of what we can do shouldn't be limited to what we've been asked to do.
What's In This Collection
Khai Restaurant Logo Design → A blackletter gothic logo for a restaurant concept established in 2025. Dark, bold, and completely unapologetic. The kind of logo that makes you want to know what's on the menu before you've even walked in. This is brand identity that leads with character and refuses to blend in.
LS Skincare Luxury Product Mockup → An amber jar against a dramatic mountain landscape, raw terrain, stormy skies, and a product that looks like it was born from the earth itself. The LS monogram is delicate against the weight of everything around it. This is what luxury skincare content looks like when the photographer understands that the environment is part of the product.
Noir Delicactes Product Packaging Design → A matte black pouch. Passionfruit Chocolate Truffles. Dark chocolate, passionfruit, sugar, vanilla. 100g. The packaging is minimal and confident and the product photography does the rest. Warm amber backgrounds, fresh passionfruit split open, truffles scattered on a wooden board. Food design that makes you reach for your wallet before you've finished reading.
Closed Reality Editorial Typography → A psychedelic typographic wallpaper piece "CLOSED" running in a warped border around "REALITY REALITY REALITY" stacked and dissolving into itself. A woman's face beneath it all, hair in motion, skin catching light. This is not content. This is art direction. The kind of piece that ends up saved, shared, and screenshotted by people who don't even know why they need it on their phone.
What This Showcases
These four pieces together demonstrate something important about BWA we are not a one-aesthetic studio. We move between gothic restaurant branding and luxury skincare editorial. Between premium food product design and experimental typographic art. The thread that connects all of it is intentionality. Every single piece was made with a point of view, a visual language, and a reason for every decision.
Range without losing identity. That is the BWA difference. ✦
Skills & Tools Used Logo Design · Product Packaging Design · Luxury Mockup Design · Editorial Typography · Art Direction · Brand Identity Concept · Food & Beverage Design · Creative Direction
Brand DesignCreative DirectionCreative StrategistAdobe InDesignAdobe PhotoshopCanva
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