Drip Baby was an experimental AI led concept for a lip gloss brand created toDrip Baby was an experimental AI led concept for a lip gloss brand created to
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Drip Baby was an experimental AI led concept for a lip gloss brand created to explore a more playful bold and visually indulgent side of beauty content.
The idea was to move away from subtle minimal beauty visuals and instead lean into something more expressive with glossy textures rich color tones and a slightly exaggerated almost dripping aesthetic that feels fun confident and a little rebellious.
I approached this project as a way to capture the attitude of a modern beauty brand that does not take itself too seriously but still looks visually striking and premium. The focus was on creating strong scroll stopping imagery that highlights texture shine and mood rather than just the product itself.
Using AI I was able to experiment freely with lighting composition and color to build a distinct visual identity something that feels bold youthful and made for social first platforms.
Absolutely. The ability to translate a rough sketch into a refined visual while preserving the intended pose, composition, and creative direction could make the ideation process much faster. It feels especially useful for designers who want to communicate an idea visually before spending time refining every detail. Definitely a feature worth experimenting with in a real workflow.
ChatGPT just added a new sketch feature to its new Images 2.5 model, so I tried it with extremely simple sketches and short prompts to see how well it could understand my intention.
This is a great experiment! The sketch to refined visual pipeline could seriously speed up early ideation. Curious how it handles more abstract or complex sketches.
Here's a short commercial I made for Wollsey, a brand that's into making and selling of bold jewelry.
I made sure to preserve every single detail of the character while showcasing all the jewelry pieces using light.
And yes, I made it using AI
More on this project is coming.