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One underrated branding moment in 2026.
Merch people actually keep.
The Hey!Nu tote started popping up all over Expo West. People were carrying it across the convention center all day 👀
What’s the best piece of event merch you’ve ever received?
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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The internet is crowded.
Which is why real life brand moments matter more than ever.
Events like Expo West are one of the fun places where people can actually experience a brand in person.
Seeing the Hey!Nu founder in front of the booth we designed was one of those full circle moments.
This project has spanned brand, packaging, website, and now social.
If your brand showed up at an event tomorrow, what would you want people to remember?
In 2026, brands can’t live only on screens.
IRL moments matter more than ever. Booths, events, spaces where people can actually experience a brand.
This was the Hey!Nu booth at Expo West, going from render to real life.
Part of a bigger brand world we’ve been building together across brand, packaging, website, and now social.
Now founders.... If someone walked past your booth for 5 seconds, would they immediately understand your brand?
Team behind this project
→ @Sevd Atas on booth & merch design
→ @Helen Heidel on messaging & brand strategy
→ and Me! 🙋🏽♀️ on brand design and creative direction
Tote Bag, Merchandise design for hospitality brands
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