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Scroll-stopping Instagram carousel for Pet Club, a pet care brand, designed to be saved and shared rather than swiped past.
Each one starts with a hook image that makes you look twice, then breaks one useful topic into a few clean, easy-to-read slides.
What I did:
Came up with the concept and the hook for each carousel
Art-directed the cover image and the illustrated dog stickers
Designed the layout, type and colour system so every post is recognisably the same brand
Wrote the copy in a natural, human voice that sounds like a friend giving advice
Ended each one with a share prompt built around a moment owners recognise
The skills behind it are graphic design, visual storytelling, copywriting and a good sense of what makes people stop scrolling.
If your brand needs carousels that look good and get shared, let’s talk.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
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Why don’t more DTC brands have mascots?!
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So I decided to give touchland its own little character! A squishy, jelly-like mascot that changes colors, expressions, and moods depending on the scent. And obviously, I had to turn it into a keychain too.
What other brands deserve their own mascot? 👀
When working on essential animations like carousels, there's always an inner drive to take things to the next level.
This time, it's a carousel animation for Juice Agency and their project with Metlok.
Which one do you think looks best?
5 voted
31%
11 voted
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Closed
Love that drive to push even the essential animations. Spicy gets my vote, it has a lot more character.