Optimize Telecom Sales with Power BI: Motorola's Strategic InsightsOptimize Telecom Sales with Power BI: Motorola's Strategic Insights
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Telecom Sales & Operations Performance Dashboard (Motorola) Business Problem: Leadership required an interactive view into device sales, transaction volumes, geographic distribution, and payment metrics to optimize local market inventory.
Tools Used: Power BI, Power Query, DAX, Geographic Mapping
KPIs Tracked: Total Sales ($769M), Total Quantity (19K), Total Transactions (4K), Average Sales Value (40K).
Insights Discovered:
Geographic Concentrators: North and Central India (hubs like Delhi and Lucknow) represent the highest density of retail transaction volume.
Product Drivers: The iPhone SE, OnePlus Nord, and Galaxy Note 30 drive the bulk of high-value mobile revenue.
Financial Channels: Payment ecosystems are highly diversified, with Credit Cards (26.25%) and Debit Cards (25.03%) dominating customer checkouts over cash.
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