An arcade-driven gameplay experience focused on player flow, movement, and satisfying gameplay systems.
In Ice Cream Rush, players drive an ice cream truck through dynamic environments, serve customers under pressure, manage inventory, and optimize routes to maximize earnings all while maintaining fast-paced, engaging gameplay loops.
This project explores:
• Gameplay systems & player progression
• Arcade-style movement and feedback
• Core loop design & balancing
• Unreal Engine Blueprint workflows
• Interactive UX and game feel
Currently in active development using Unreal Engine.
Experience the Unreal. In this AI-driven spec ad, I blended everyday lifestyle aesthetics with high-contrast horror to demonstrate extreme product immersion for mobile gaming. My focus is on creating scroll-stopping, story-first content that moves beyond traditional product marketing. Currently taking on new clients for AI video generation and creative direction. #AIVideo #GenerativeAI #AIFilmmaking #AIVideoProduction #TechAdvertising
A continuation of the visual direction for an upcoming SaaS motion campaign 🚀
As an Art Director and Motion Designer on this project, my main focus isn't just creating appealing 3D assets, but making sure the visual system clearly reflects the product's core value.
In these stills, I'm visualizing automated AI workflows and interactive prompts using a light, tactile aesthetic to lower cognitive load. Good motion design should simplify the product narrative and ultimately turn viewers into signups.