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Marketing email I made for the junior copywriting company Word Tonic!
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Nobody tells you that the hardest part of freelancing is the waiting.
Waiting for the right brief.
The right client.
The right moment to feel ready.
For a long time I treated momentum like something that arrives if you're patient enough.
This summer I'm done waiting for the current. I'd rather be it:)
So I made this.
A swimmer caught mid-stroke, blurred because she's moving, while the only thing holding still long enough to read is the word.
I built it backwards on purpose: the image is frozen but full of motion, and the text is the part that actually moves. A still that's all velocity, a motion that's all calm. That contrast is the whole feeling.
The process:
- Ideogram to generate the swimmer, motion blur and all
- Canva for grain and a bit of the moody texture
- Framer for the moving text, because if momentum is the theme, I wanted the motion to be real, not faked. Also because I'm spending this summer chasing more Framer work for Formeta, so I figured I'd practice what I preach
- Screen recorded the final piece to capture the motion
Movement as meditation. The work moves when I do.
What's the energy you're swimming into this summer?
The motion blur still juxtaposed with the text looks super sick!
The WM streetwear campaign stands out. Full-bleed photography with bold type that doesn't fight the product is hard to balance in email, especially at this width. Good restraint.
Some of my early website banners and designs for my e-commerce platform. CALMANDCLASS.com. I had to pause cause of lack of funding but I love the fact I worked on it.
Digital MarketinggraphicsdesignerwebsitedesignCopywritingSquarespace Website DesignAdobe PhotoshopShopify
This stands out for all the right reasons. Beautiful work and great attention to detail.
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