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Here's the first 3 things I analyze on a low-converting website:
value proposition & messaging
user flow & friction
trust signals
I quickly explain each one below
🧵
value proposition & messaging
Does the site clearly explain who it’s for, the problem it solves, and the outcome visitors get within seconds?
user flow & friction
I review the full path to conversion (CTAs, navigation, forms, layout) to identify anything slowing or confusing users.
trust signals
I check for social proof, testimonials, authority indicators, and credibility elements that reduce hesitation and increase conversions
which one do you think has the highest impact?
Exactly before redesigning anything, check value, friction, and trust. Fix those three, and you’ll see conversions move fast.
That's the right actions, well said.
Trust signals are so underrated! Most people fix the surface level stuff but ignore why visitors don't believe the page. Good breakdown.
The network for creativity
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