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The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Build the website whose conversion rates are through the roof! Attracting Millions of organic traffic, all thanks to the well optimized SEO.
The website is small and to the point when it comes to conversion.
Meet Hex Security, a YC backed cybersecurity company.
Here's a small case study:
The restrained approach for a cybersecurity brand makes sense. SEO-focused landing pages for YC companies tend to work best when the copy does the heavy lifting, not the visuals. Curious how the conversion rate compares before and after.
Website Redesign: CryptoRisk – Academy Evolution
Redesigned the landing page to transform the brand from a basic tool into an authority-building certification academy, improving trust and lead capture.
Before: Dark theme relying entirely on heavy headline text. Lacked visual assets, product context, and secondary conversion paths.
After: Premium layout featuring a video placeholder for immediate engagement. Upgraded the copy to a career-focused outcome, added dual CTAs (Enroll vs. Syllabus Download), and structured a clear problem-solution framework below the fold.
Which approach do you think drives higher conversions for premium programs? The text-only hook or the video-driven, multi-action layout?
1 voted
17%
5 voted
83%
6 votes
Closed
After for sure
A good-looking website that converts nobody is just an expensive ghost town.
This concept explores a problem we solve regularly at YES IT Labs - businesses investing heavily in design but building zero lead generation into the foundation.
Here's the strategic difference we bring:
=> We design around the buyer's decision journey, not just aesthetics
=> Every CTA placed with intent - not decoration
=> Performance and conversion built in from day one, not bolted on later
The result: a website that works as a 24/7 business development tool - not just a digital business card.
We've applied this thinking across hospitality, legal tech, e-commerce and SaaS platforms.
If your website looks impressive but isn't generating consistent leads - that's the exact problem we're built to fix.
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