(insights into submission) Imagine if AI kept improving your routine week by week, helping you ac...(insights into submission) Imagine if AI kept improving your routine week by week, helping you ac...
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Imagine if AI kept improving your routine week by week, helping you achieve your goals in the most efficient way.
And imagine that when you do an intense activity, the app suggests relaxing activities like deep breathing, gentle stretches, etc.
Imagine if the app had a range of exercises to improve your focus, impulse control, critical thinking, and other important brain functions.
And if AI knew you best not through your sugarcoated chats, but through your real task performance and daily expressive writing.
For the Figma Config Makeathon, I tried to tackle this problem. While people often blame AI for causing them to underutilize their brains and making them anxious as now that they have so many goals to juggle at once while keeping up with an even faster-changing world—I thought AI could actually help solve the very problem it's being blamed for.
So I made Sarthi (Charioteer; a term representing a guiding light in Hinduism). This app helps guide us through our goals and keep our brains active.
For now, given the time and credit limitations, I was able to build out each core flow in the app (goal setting and management, expressive writing, weekly counseling, and creating various Anti-AI exercises).
I also added seed (demo) data so that the judges/reviewers can actually see how the flows will work, as well as how the app behaves when used fresh after the demo data is removed.
Although showing some of the functionalities wasn't possible within the scope of the current project (e.g., after 90 minutes of study in timer mode, the AI suggests relaxing exercises and similarly for other tasks depending on the nature of the tasks), I've tried to include as much as possible in this built prototype.
I'm looking forward to diving deeper into this app and trying to turn it into an actual product—one that has the potential to support many of us with what it has to offer.
@figma @contra, tons of thanks to you for this opportunity—for giving me access to Figma's tools and for helping me open up my mind, so that I could find real clarity in positioning myself as a designer and discovering purpose in my design.
☕ GroundWork — Good Coffee, Higher Energy.
🎨 Brand Identity · 📱 UI/UX · 📦 Packaging
A modern coffee brand built around energy, creativity, and momentum. ⚡
💡 The Idea
I wanted to create a coffee brand that feels as energetic as the first cup of the day.
🎨 Visual Direction
🖤 Charcoal — premium foundation
💜 Electric Violet — creativity
💚 Neon Lime — energy & freshness
📱 Digital Experience
A clean mobile ordering experience designed to make getting coffee simple, fast, and engaging.
☕ Brand Experience
I extended the identity across cups, caps, totes, packaging, and storefronts — creating one consistent visual system.
✨ The Result
A bold coffee identity that connects digital + physical experiences under one idea:
Good Coffee, Higher Energy. ⚡
What’s your first impression of GroundWork? 👀☕
Hot take: aesthetics and clinical results should walk hand in hand.
Most brands in this space lean into cold, sterile whites or aggressive dark tones. It reads functional, but it also feels like something you'd hide in a medicine cabinet, not display on your vanity.
For this rebrand, we anchored the identity in classical beauty and organic sophistication. By combining warm earthy tones, botanical cues, and timeless iconography, we moved away from the "pharmacy product" feel into true high-end personal care.
It was a deliberate shift: positioning the brand not for someone who feels like they are treating a flaw, but for someone investing in a premium daily ritual.
Would a piece like this deserve a spot on your display shelf?