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This is a project schedule for a client. A client reached out to me to create a building project schedule, the time frame should be less than 6months. Asked if it's [possible, and I made it happen.
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Most of the work I share early in a project is meant to feel a little uncomfortable.
Not bad, just bold. Pushed further than the brief asked, into territory the client didn’t quite realise they were ready for.
I never go too safe early on. It’s easier to pull things back than it is to start from something that feels soulless.
Here’s a glimpse of some early concepts from the Energy Central project. Some bold, some more editorial, all exploratory.
A lot of this won’t make it into the final brand, but that’s the point. It’s not wasted work – it’s what leads to a stronger result. The kind you wouldn’t arrive at if you played it safe from the start.
This is how a team learns what they’re actually ready to stand behind. The directions you reject are often the ones that lead you to the one you commit to.
looks awesome
My first Framer template took almost 5 months to complete.
Scope creep, reiterations, client work, life stuff, etc. in between.
Yet, here we are.
looks fantastic 👌
365 days of building a freelance business.
I thought it was about finding clients and building cool websites. It’s not.
It’s about building infrastructure.
Here is what I learned in my first year:
1. Silence is for engineering, not panic.
No clients? That’s your maintenance window. I used quiet months to refine my process, my docs, and my stack. Real growth happens when no one is watching.
2. Improvisation is expensive.
Every project used to feel like a new world. That’s a fast track to burnout. Now, everything is a system from onboarding to final delivery. A solid process is what lets you sleep at night.
3. The experience is the product.
You can build with Webflow, GSAP, and Three.js and still fail. If the client feels lost during the journey, you’ve failed. My job isn’t just to deliver a link. It’s to lead.
The truth?
It’s still hard. There are days of doubt. But I choose this. I choose to improve not just what I build, but how I operate.
To my fellow creators:
Are you putting out fires, or are you building your infrastructure?
"Silence is for engineering, not panic" this reframe alone is worth saving. I used to treat quiet months as failure. Turns out they were my best R&D time. 🔧 🚀
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