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Exploring visual direction before committing to the full website.
Same fictional furniture brand. Same content. Same structure. Same customer journey.
Three different visual systems:
01 — Editorial
02 — Warm
03 — Structured
The idea is to settle how the business should feel before expanding one direction into the full design system and remaining screens.
Which direction would you take forward? 👀
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Taste Test 👀
Same brand.
Same color palette.
Same subject.
Two completely different design directions.
I designed two hero sections for the same beauty salon to see which one creates a stronger first impression.
A or B?
Which one would you choose and more importantly, why?
I’m curious to see what the design community prefers. 👇
#WebDesign #UIDesign #LandingPage #DesignInspiration #CreativeDirection #UXDesign #DesignCommunity
10 voted
30%
23 voted
70%
33 votes
Closed
I'm torn on this one honestly, A feels warmer and more editorial while B leans a little more retail-catalog. What made you land on testing this pair specifically instead of two totally different concepts?
1, great work 🙌
A beautiful website can still leave you completely unsure about what the company actually does. I’ve seen it happen with great typography, polished motion, and strong imagery.
Everything looks considered. The offer doesn’t.
For me, that’s usually a sign that the visual direction started too early.
Before designing the UI, I need to know what the page is promising, who it’s for, what makes it believable, and where the visitor should go next.
Once that’s clear, design can do its real job: give the message character, confidence, and a distinct point of view.
A premium website shouldn’t just look good in a mockup. It should make the business easier to understand.
Sleek! This is amazing