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Your product deserves more than a good-looking ad.
It deserves a brand experience.
For Hollen, I explored how a haircare brand could show up through visual identity, product presentation, and social media advertising.
From the brand's visual direction to the product mockups and five static ad creatives, every element was designed to feel connected.
But I didn't want the designs to just sit in a portfolio.
I brought them into motion, creating an animated presentation that showcases the product, the visual identity, and how the campaign comes together as one cohesive brand experience.
The campaign explores five different ways to sell the same shampoo:
→ Lifestyle
→ Sensory appeal
→ Luxury
→ Product benefits
→ Self-care
Same product. Different messages. One consistent visual identity.
This is how I approach brand design: thinking beyond the logo to how a brand presents its products, communicates value, and attracts the right audience across different touchpoints.
If you're launching a product or growing a consumer brand, your visual identity and advertising should work together not feel like separate pieces.
I'm a Brand Designer helping founders and growing businesses build distinctive visual identities and create compelling product ads and social media creatives.
Have a product you want to bring to life? Let's create something that makes people look twice.
#BrandDesign #VisualIdentity #ProductAdvertising #SocialMediaDesign #MotionDesign
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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slightly exhausting personality trait: I need every new project to be the best thing I've ever designed.
14 years of doing this and somehow the obsession is only getting worse.
constantly learning, getting better, changing my mind, finding new things I want to try.
god I love design.
Another exciting project wrapped up! ✨
This time, we worked on Olympian by Design – a premium one-on-one coaching brand focused on personal transformation and high performance.
Our goal was to create more than just a beautiful website. We wanted the entire client journey to feel connected – from the first landing page visit to purchasing the program and going through the coaching experience.
We designed three custom pages from scratch, built them in Kajabi, created a branded member area, set up the coaching program, and refreshed the app with new onboarding screens.
All wrapped in a bold, dark, luxury-inspired design.
Because great design shouldn't stop at checkout. It should follow the client through the entire experience.
Great project
Our Peak3 website build covered 17 page templates and six CMS collections. At that scale, the questions about publishing deserve as much attention as the finished pages.
A blog post, a whitepaper and a careers entry need different information. Making them editable is only part of the design problem. The person adding the next entry also needs to understand what is missing and what happens when they publish it.
Here’s a hypothetical review I’d run before a CMS handoff: create a whitepaper entry, add the title and cover, then leave out the download file.
Does the editor flag the missing file? Can someone preview what the visitor will see? If the entry can still be published, does it create a download button that leads nowhere?
I’d use that test to decide which fields must be required and which incomplete states need an explanation.
Beautifully executed work
