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Stop touching your Meta Ads daily budget. You’re resetting your algorithm to zero.
I see e-commerce founders panic-edit their campaigns. They see a minor spike in CPA on Day 2, so they swap out a headline, nudge the age targeting, or adjust the budget by 30%.
On Meta, these are significant edits. Every single tweak throws your ad back into the Learning Phase. You are throwing away precious pixel data and forcing the system to start from scratch.
The Solution: Respect the 20% rule: If you must adjust budgets, never increase or decrease by more than 20% at a time to avoid a learning reset.
The 30-conversion rule: Let your ad set hit 30 conversions or run for 7 days untouched before judging its baseline.
Target broad, let creative filter: Don't micro-segment. Consolidate your ad sets and let high-performing hook variations do the targeting for you.
Is your ad account stuck in a permanent learning phase? DM me "AUDIT" and let’s consolidate your campaigns for actual liquidity.
How many conversions is your ad account average hitting per week before you decide to scale the budget? Do you stick to the 20% rule, or do you wing it?
Hi. I am a Digital marketer too.
can you give me some advice.
Hi Rad. What do you need advice on?
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You spend 6 figures on a brand tracking agency. They spend three months "running the wave." You get a 100-page slide deck that tells you what happened in Q2 while you’re already halfway through Q3.
That’s a post-mortem, not a strategy.
We built the identity and product framing for Timelaps to represent the opposite: continuous visibility.
Research-grade data from 4,000+ consumers, flowing in real-time. No "waves", no dusty decks, just an always on dashboard that shows you if your marketing is actually landing before the budget is gone.
If you’re still waiting 90 days to see if your brand is growing, you’re flying blind.
I have to say, You leave an ipression everytime you appear in my feed. You have got great taste Daniel💪
Two years ago, I was charging less than a grand for a website. This year, I’ve shipped identity systems for companies at their most critical funding rounds.
Same hands. Same tools.
The only thing that changed is I stopped punishing myself for being fast. When you bill hourly, you’re literally charging less as you get better.
I stopped selling "time" and started pricing for what a successful launch or a successful rebrand is worth to the company. Positioning isn't just what you say to clients. It’s what you charge them.
Charging hourly only makes sense in two cases:
1. When you're starting out (can't properly scope a project)
2. For revisions
A