Real estate agents need consistent visibility with early-stage buyers and sellers, but most don't have the time or expertise to run their own digital ad campaigns. Best Agent Today set out to solve this with a self-service SaaS platform: agents sign up, pick a plan, and the platform builds and manages branded ad campaigns for them across Facebook, Instagram, and the Google Display Network — no ad-buying knowledge required.

What I'm building

I'm part of a small team (2-3 engineers) building and maintaining the platform end-to-end. My work spans the full stack: the self-service onboarding flow and subscription billing, the agent dashboard where users track campaign performance, and the backend systems that automate ad delivery once a campaign is approved.

Stack:

Next.js for the frontend and agent dashboard

Node.js for backend services

PostgreSQL for agent, campaign, and subscription data

AWS for hosting and infrastructure

Stripe for subscription billing and plan management

TypeScript across the stack

What's in the platform:

Self-service signup with plan selection and a profile questionnaire

Automated ad delivery across Facebook, Instagram, and Google Display Network

Listing promotion campaigns (new listings, open houses, price changes, sold listings)

Real-time performance dashboard (profile visits, listing views, leads)

Branded sphere-marketing newsletters sent on the agent's behalf

The ongoing work

This is a live, ongoing engagement — not a one-off build. Since launch, the focus has been on hardening the billing and campaign-automation pipeline, improving dashboard performance, and shipping new features as the product grows its agent base.

What shipped

A production subscription SaaS product actively used by real estate agents, teams, and brokerages, with live billing, automated multi-channel ad delivery, and a growing feature set.