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Conditioned price dynamics...
Brain: How did $15.50 become $5.50 overnight?
Mind: Do you wanna buy or not?
You: It’s Black Sunday–let me buy 2.
–
Salesman: People buy based on their emotions.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Friday Question: When Did You Last Check Your Website on Your Phone? 📱
Not on your laptop.
Not in the editor preview.
On your actual phone. The way your customers see it.
This week I did exactly that with my own website. And I didn’t love what I saw.
The menu button was plain. The dropdown felt like an afterthought. And the most important button, “Let’s Talk,” was just another line of text in a list.
So I rebuilt it.
✔ A clearer menu button
✔ A proper slide-out menu
✔ A call-to-action you can’t miss
Nothing was “broken.” It just wasn’t helping anyone take the next step.
Here’s a 60-second test you can do right now:
→ Open your website on your phone
→ Tap the menu
→ Try to contact yourself
How many taps did it take? Did anything feel awkward?
Friday question: when did you last check your website on your phone? And what did you notice? 👇
3-scene UGC storyboard for Lopaw - AI Coach for anxious dogs.
Concept:
01. Anxious Dog Alone (Hook: Trapped at home? Neighbors complaining?)
02. Owner feels guilty & stressed.
03. Dog becomes calm with Lopaw (solution).
Services: Concept writing, visual storyboard, ready-to-video conversion.
Tools: Canva + CapCut.
Conversion rate: 3× higher for pet brands targeting owner emotions.
Most agency websites say “we get results.” Very few show them before you scroll.
When I built the site for Sales Dubai, a social media agency running TikTok, Meta and YouTube campaigns, the brief was simple: show proof instantly and turn visitors into booked calls.
So I flipped the usual order:
→ Real Instagram analytics near the top, before any “about us.” People trust numbers they can see more than adjectives.
→ Service packages with video and visible pricing. Hiding prices mostly filters out people who were ready to buy.
→ A simple 3-step process, so nobody has to guess what happens after they click.
Soft lavender and blue with custom illustrations kept it friendly, not another dark “growth agency” template.
Agency owners: show your pricing on the site, or save it for the sales call? 👇
