Shopify store redesign for Willie Crooked (Supply Fades) — completed on January 5th, 2026.
This project involved transforming the store from an older design into a unique, fully responsive Shopify experience. The previous version suffered from low speed optimization and performance issues that affected usability.
The new redesign focuses on a clean, culture-driven layout, improved navigation, and clearer product presentation across the homepage, bundles, and add-ons — while delivering fast loading performance with full speed optimization across devices.
Shopify website setup project, I created a premium eCommerce homepage concept for a startup beauty brand.
Using Lovable, I developed a responsive design framework featuring elegant product showcases, intuitive navigation, clear shopping CTAs, ingredient storytelling, product benefits, customer review sections, FAQs, and email capture.
The goal was to establish a professional brand presence, simplify product discovery, and create a conversion-focused foundation for Shopify development.
The soft neutral palette suits the skincare angle really well, and the best sellers section with the star ratings reads cleanly across all three device mockups. Building the whole concept in Lovable is interesting. Did the generated layout hold up responsively out of the box, or did you rework parts of it by hand?
Rage Create: Bold Shopify Store for Affirmation Decks
Rage Create makes affirmation decks, notepads and calendars for creative people. I built their Shopify store with a bold look that fits the brand’s voice.
What I did:
• Shopify theme customization built around the brand
• Product, collection and cart pages that make buying easy
• Mobile-first layouts, since most shoppers buy on their phones
• Speed and on-page SEO basics
Stack: Shopify, Liquid, Figma
Live: ragecreate.com
Most shoppers buy on their phones. How do you design for thumbs first?
Planning a project like this? Message me with your goals and timeline.
Building the theme around the brand first is the right call here. For affirmation decks, the product and collection pages need to feel personal, and your mobile first approach keeps that buying path simple.
Ye le Jani:
Velvet Shaker looks so luxe! That oversized display type on black and cream is chef's kiss - perfectly captures that Lan Kwai Fong nightlife vibe. Killer Framer build!