Shopify store redesign for Willie Crooked (Supply Fades) — completed on January 5th, 2026.
This project involved transforming the store from an older design into a unique, fully responsive Shopify experience. The previous version suffered from low speed optimization and performance issues that affected usability.
The new redesign focuses on a clean, culture-driven layout, improved navigation, and clearer product presentation across the homepage, bundles, and add-ons — while delivering fast loading performance with full speed optimization across devices.
Huge congrats on hitting $10k well deserved! The project feels bold, confident, and really memorable. Love how the visual direction stands out without losing that polished feel 🔥
ENDURX is a landing page concept for a performance-focused smartwatch built around endurance, health tracking, and active everyday lifestyles.
The goal was to make the product feel powerful and energetic from the first screen while keeping the experience premium and product-focused. A bold orange palette, oversized typography, and a large smartwatch visual create a strong sense of movement and performance.
Special attention was given to:
• a product-first hero composition that makes the smartwatch the main visual focus ⌚;
• oversized “ENDURANCE” typography to communicate strength and performance;
• an intense orange gradient that gives the brand a distinctive, energetic identity 🟠;
• supporting product details around health metrics, activity tracking, battery life, and comfort;
• a clear “Get Started” CTA positioned close to the main product;
• additional product imagery that highlights the strap and all-day comfort;
• clean navigation around Features, Health, Reviews, and Contact;
• responsive mobile layouts that preserve the visual impact while simplifying the information hierarchy 📱;
• a compact mobile menu with social touchpoints and easy access to key sections.
The result is a bold digital experience that positions ENDURX as a modern wearable for people who want technology that keeps up with an active lifestyle.
Looking to launch a wearable, fitness product, or consumer tech brand?
Let’s create a product experience built to perform 🚀