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Snapshot from a $20k brand projects for a SF AI brand
What are your thoughts?
The orange-and-white system has real shelf presence—the oversized letterforms and repeated geometric rhythm make the identity feel both ownable and flexible. I’d be curious to see how the pattern behaves at small digital sizes where the wordmark has less room to breathe.
Love it
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One of my favorite projects this year 👉 Fluxnet.
The challenge of this project was to create an identity for a company bringing AI into complex industrial environments, where trust and reliability matter just as much as innovation.
The direction was to balance these two worlds: a brand that feels grounded and dependable, but still looks ahead. The goal was to make complex technology feel clear and accessible without losing its technical edge.
Full project here
Curious to hear your thoughts. How do you approach branding in such a technical spaces?
how did you land on the balance between industrial and innovative?
SPRINT — Experimental Brand Visual
A visual experiment built around an unused logo concept from a recent branding project.
The design was created manually, while exploring how AI-driven aesthetics are increasingly influencing contemporary visual language, even when AI itself isn’t part of the design process.
Logo design, art direction and visual exploration.
Good work