AI-Powered Logistics: Augment's Transformative Brand DesignAI-Powered Logistics: Augment's Transformative Brand Design
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Augment is a B2B SaaS brand design project for an AI automation platform built for the logistics industry. Augment built Augie, an AI agent that works with brokers, freight operators, and carriers individually on their own workflows. Pixel One designed the brand identity from the ground up.
Pixel One built UI and gradient language that mirrors the logo, expressing how Augie integrates with a company's existing systems. Augment raised a $25M seed round followed by an $85M Series A five months later, bringing total funding to $110M. Augie now supports over $35 billion in freight under management across dozens of shippers and brokerages.
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