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Google Analytics 4 (GA4) Setup, Traffic Architecture & Audience Optimization
End-to-end Google Analytics 4 (GA4) implementation and event tracking architecture configured to measure multi-channel user acquisition, user retention cohorts, and landing page performance.
Key Architecture & Highlights:
Scale Monitored: Tracked over 66K+ Active Users and 76.7K+ Sessions with 161K+ page views within a 28-day window.
Channel Attribution: Segmented multi-channel acquisition funnels across Organic Search, Paid Social, Paid Search, and Direct traffic.
Audience Segmentation & Behavioral Retention: Configured custom high-intent user cohorts and custom audiences (e.g., active searchers exhibiting 13+ minute average session duration).
Landing Page & Real-Time Tracking: Established real-time monitoring and landing page path analytics to evaluate visitor distribution and engagement drop-offs.
webanalyticsGoogle AnalyticsPerformance MarketingMarketing AnalyticsProduct Data AnalyticsGoogle Search ConsoleGoogle Tag Manager
The network for creativity
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One of my earlier projects was creating an explainer video for MerchantSpring, showing how agencies can consolidate e-commerce analytics, reporting, and AI-driven insights onto a single platform.
Have a product launch coming up? Feel free to DM me.
nice pacing on this one
📊 Centralized HubSpot CRM Sales Pipeline & Performance Dashboard
When sales data is scattered across multiple spreadsheets and automation tools, business owners struggle to track their active deals, monitor representative performance, and forecast monthly revenue.
I configured and deployed this custom HubSpot CRM architecture to act as a single source of truth for an active sales team, directly connected to automated backend pipelines.
Key Architecture Features Built:
• Structured Deal Stages: Created customized pipelines tracking leads smoothly from "Inbound Inquiry" to "Qualified Assessment" to "Contract Signed."
• Real-Time Data Aggregation: Synced custom dashboard reporting cards that automatically update numbers when backend Make.com or API automations trigger.
• Executive Performance Reports: Set up high-level summary charts showing total active deal values, conversion rates, and pipeline health at a single glance.
The Result: Full pipeline visibility for management, zero lost deal tracking, and an organized sales team that knows exactly which customer to follow up with next.
