Designing a blockchain experience that feels understandable, not intimidating.
This concept focuses on:
A token list screen optimized for quick scanning and balance clarity, and a detail screen that combines transaction context with a price graph to help users understand value changes over time.
The goal wasn’t to show everything, but to show the right information at the right moment helping users track assets with confidence, not anxiety.
Good fintech design doesn’t just display data.
This project focused on simplifying how users view and understand blockchain assets on mobile.
've reviewed 50+ startup websites, and I noticed a pattern.
Their hero sections are often simple. They tell you who the product is for and what it does.
While working on this redesign concept for
@Alloovium, I wanted to explore a different direction.
Their original website already explained the product and its audience.
But what if the hero also used visuals that reflected the world their customers work in?
People often scan websites before deciding what to pay attention to.
Relevant visuals can catch their attention and create a connection with the audience before they start reading.
So I explored a few visual directions inspired by the construction industry.
Building a startup? I'd love to help you explore a new direction for your website.