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Nova Peptide UK, Full CRO Audit
Overview
Nova Peptide UK is a woocommerce-based eCommerce store specializing in laboratory-grade research peptides and scientific supplies. The objective of this project was to evaluate the entire customer journey and identify opportunities to increase conversion rates, improve user experience, and build greater customer trust while maintaining compliance within the research products industry.
What I Worked On
I performed a comprehensive Conversion Rate Optimization (CRO) audit covering every stage of the purchasing journey, including:
Homepage optimization
Navigation and menu structure
Product page usability
Mobile responsiveness
Trust signals and credibility
Shopping cart experience
Checkout flow
Call-to-action optimization
Site speed and performance
User experience improvements
Key Findings
The audit identified several opportunities to improve conversions, including:
Stronger above-the-fold messaging
Improved CTA placement and visibility
Enhanced trust badges and laboratory certifications
Better product information hierarchy
Simplified navigation
Faster mobile experience
Reduced checkout friction
More effective product recommendations
Improved customer reassurance throughout the buying journey
Deliverables
Full CRO Audit
UX & UI Analysis
Mobile Experience Review
Checkout Funnel Audit
Trust Signal Assessment
Conversion Improvement Roadmap
Prioritized Action Plan
Video Walkthrough with Recommendations
The final audit provided a clear, data-driven roadmap to help the store improve user engagement, reduce abandonment, and increase overall conversion rates. Every recommendation was prioritized based on expected business impact and ease of implementation, giving the client a practical plan for long-term revenue growth.
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Why does a "beautiful" Shopify store still convert at 1%?
Clients obsess over clean design. Whitespace, fonts, the right shade of beige. Meanwhile, the homepage loads in 4.2 seconds, and the add-to-cart button is buried below three banners nobody asked for.
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