Scaling from Freelancer to Department Lead π My time as Creative Director on Sonic the Hedgehog ...Scaling from Freelancer to Department Lead π My time as Creative Director on Sonic the Hedgehog ...
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My time as Creative Director on Sonic the Hedgehog 2 taught me how to scale.
I went from being a hands-on 3D Generalist to supervising a pipeline and leading a team of 10 artists for a global theatrical release.
Whether it's managing the "Echidna Tribe" sequence for Paramount or working on a branding project, the core skill remains the same: Director-Level Communication.
I help brands and studios bridge the gap between creative vision and technical execution. Whether you need a solo operator or someone to build and lead a team, Iβve been there.
Check out the full breakdown of the Sonic work in my portfolio (Check it out)
The brief was simple. Show a new personalized news feature.
The obvious solution was to show a few clicks in the UI as you choose your topics. Clear, but not very interesting.
So I pulled that moment out of the interface first and turned it into a cloud of topics. You get the idea before you even see the product, then the video drops you back into the real UI and shows where it lives.
I really like these tiny decisions. The feature stays the same, but it feels easier to get and a lot more fun to watch.