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Made Shopify Subscription for Nooma
The requirement was to build a smooth subscription-focused shopping experience that encouraged repeat purchases while keeping the product journey simple and engaging.
I designed a clean, conversion-driven layout with clear subscription options, benefit-focused sections, and an easy recurring-order flow to support long-term customer retention. The final experience feels modern, effortless, and optimized for both product discovery and subscription growth.
The network for creativity
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Connect with clients, get discovered, and run your business 100% commission-free
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Really pleased to see this one go live.
IDEA are a London-based independent publisher, renowned bookshop, and fashion-adjacent brand, with a cult following (and some very good caps).
I worked with them to migrate from their 123 Reg store to a new custom Shopify build.
With 10,000 products, 350 Superbook articles, and a complex catalogue structure, this was a full-scale migration with a strong focus on preserving content and performance.
https://www.ideanow.online/
Nice work!
Built a high-converting Shopify eCommerce store from scratch for Meroda Cosmetics, including custom theme development, product architecture, and mobile-first UI.
Integrated Klaviyo, analytics, and performance optimizations to create a scalable, conversion-focused shopping experience.
Five Wits — Custom Shopify Theme Development
Developed a fully customized Shopify website for Five Wits, translating a detailed Figma design into a pixel-perfect, high-performing storefront.
The Goal
Bring a complex, design-forward experience to life on Shopify while maintaining performance, responsiveness, and ease of management. The design required precision, interactive elements, and a seamless user experience across devices.
What I Did
Customized a Shopify theme's code, tailored to the provided Figma design
Executed pixel-perfect front-end development, ensuring exact alignment with layout, spacing, and interactions
Developed responsive components to maintain design integrity across desktop, tablet, and mobile
Optimized for performance and clean code, avoiding unnecessary bloat
Implemented flexible sections to allow the team to manage and update content easily within Shopify
Ensured a smooth integration with Shopify’s ecommerce functionality and CMS structure
The Result
A visually striking, fully responsive website that matches the original design with precision
Seamless user experience across all devices
A scalable Shopify build that supports ongoing updates and content changes
Strong balance between design fidelity and performance
This project highlights my ability to take high-end designs and execute them flawlessly—bridging the gap between design and development without compromise.
Very clean!
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