The Baller Fund | Brand Identity

The Baller Foundation is in the youth sports philanthropy sector. They provide scholarships, grants, and training resources to young athletes wh​​​​​​​o demonstrate talent, drive, and commitment, but lack the financial means to participate in competitive club sports programs.

I helped them develop an inspiring & empowered identity which reflects their brand personality and values. As an outcome, I'm creating their path to establishing trust, building confidence be percieved prestigous.

Really sick identity. Crushed that, man!

https://www.instagram.com/p/DVbPq2NDhiO/?img_index=1

Fern Estate Co., a Tennessee-based company that blends real estate, construction, and design under one roof, needed a visual identity that reflected their dedication to quality craftsmanship and sophisticated design. Our goal was to create a brand that embodies class, value, and design, mirroring the elevated spaces they create.⁠ The final identity features a sleek wordmark that balances sharp angles with smooth curves, showcasing both strength and sophistication. The accompanying symbol reflects structural elements, representing the company’s expertise in construction and design. The color palette is grounded in deep greens and neutrals, adding warmth and richness that speaks to their connection to the Tennessee landscape. Supporting graphic elements, such as grid patterns and linear forms, reinforce the brand’s emphasis on thoughtful design and lasting value.⁠