https://www.instagram.com/p/DVbPq2NDhiO/?img_index=1

Fern Estate Co., a Tennessee-based company that blends real estate, construction, and design under one roof, needed a visual identity that reflected their dedication to quality craftsmanship and sophisticated design. Our goal was to create a brand that embodies class, value, and design, mirroring the elevated spaces they create.⁠ The final identity features a sleek wordmark that balances sharp angles with smooth curves, showcasing both strength and sophistication. The accompanying symbol reflects structural elements, representing the company’s expertise in construction and design. The color palette is grounded in deep greens and neutrals, adding warmth and richness that speaks to their connection to the Tennessee landscape. Supporting graphic elements, such as grid patterns and linear forms, reinforce the brand’s emphasis on thoughtful design and lasting value.⁠