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hmmm educational.... 🔥
A playful approach to health and wellness content. 🧬✨
I created this AI generated claymation video for a medical and supplement brand, using a handcrafted visual style to make health focused messaging more engaging and approachable.
The project combines AI animation, claymation...
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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DUNA — Lighting brand identity (self-initiated)
A full rebrand of Lab des Sens Atelier, a Spanish workshop that hand-weaves lighting in natural fibre.
Every piece in their catalogue is named after a Spanish beach — Portlligat, Riazor, Zarautz. The brand itself was named in French. That gap was the whole project: new name, logotype, colour and type system, two collections, bilingual copy and a full set of campaign imagery, all built on one territory — the light of the Spanish coast.
Every image was art-directed before it was made, then generated and finished by hand.
Claude · Higgsfield · Photoshop · art direction throughout.
Unsolicited concept, not affiliated with the brand.
Does the direction land for you? Curious to hear what you'd have pushed further.
BONSTER — A Burger Brand Built With Big Flavor & Bigger Personality.
Designed to bring energy, fun, and boldness into every bite, BONSTER combines a playful chef mascot, chunky visual language, and a memorable identity system that feels as exciting as the burgers themselves.
From the logo to packaging elements and brand patterns, every detail is crafted to create a fun, unforgettable burger experience.
BONSTER — Big Bites. Bigger Attitude. 🔥
mockups - @creatsyofficial
#BrandIdentity #BurgerBrand
Going all-blue on a burger brand is the bold call here — it gets you out of the red-and-yellow crowd, but blue is the one colour that doesn't do appetite work for free. Is the mascot meant to carry that warmth, or are you leaning on the food photography for it?
AI-Directed Porsche 911 GT3 R Film
A cinematic automotive experiment created without a camera, physical car, studio, or production crew.
The goal was to explore how far AI + art direction could go in creating a premium automotive design film.
The Approach
Rather than asking AI to generate one complete video, I treated it like an actual production.
I broke the Porsche 911 GT3 R into individual visual moments — carbon bodywork, headlights, front aero, wheels and brakes, side profile, rear wing, and the final hero reveal.
Each shot was individually directed with attention to camera movement, lighting, reflections, materials, composition, and consistency.
The individual sequences were generated using Higgsfield, then brought into Runway to assemble, refine the pacing, transitions, and final film.
The Challenge
Generating a beautiful AI shot is relatively easy.
Making seven independently generated shots feel like they belong to one cohesive film is where it gets interesting.
The challenge was maintaining consistency across the car, materials, lighting, camera language, and overall visual direction while building a natural progression from detail → form → full reveal.
Tools
Higgsfield — AI video generation
Runway — Editing & sequence assembly
AI + Art Direction — Shot planning, prompting & visual consistency
A personal exploration into how AI can become part of the creative production process — not replacing direction, but expanding what can be produced from an idea.
