77 Coffee is a modern and energetic coffee brand crafted for people who start their day with passion. The brand needed a clean, stylish, and memorable visual identity that represents its name, personality, and tagline — “Coffee That Gets You.” Concept The logo merges the numeric form 77 into a sleek, abstract monogram enclosed within a circular emblem. The design reflects: Energy & Movement – The dynamic stroke style gives a sense of forward motion, echoing the brand’s uplifting spirit. Modern Minimalism – A clean, geometric structure brings contemporary appeal suitable for cafés, packaging, and digital presence. Brand Authenticity – The warm coffee-inspired color palette reinforces familiarity, richness, and the aroma of freshly brewed coffee.