Use AI for Repetitive Work, Keep Judgment for YourselfUse AI for Repetitive Work, Keep Judgment for Yourself
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The best way to use AI isn’t asking it for answers. It’s giving it your worst, most repetitive work.
Think about your week. What do you do over and over that needs no real judgment? Summarizing calls, reformatting data, drafting the same email with small changes, writing first-pass copy.
That’s where AI pays off the most. Not because it’s smarter than you, but because it never gets bored. ⚡
A simple test: if you could explain the task to an intern in 2 minutes, hand it to AI. If it needs your taste, context, or a hard call, keep it.
Use AI for the boring 70%, and spend your own energy on the 30% only you can do.
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Creatives on Contra have earned over $150M and we are just getting started