Optimize Google Ads with Real-Time Analytics DashboardOptimize Google Ads with Real-Time Analytics Dashboard
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I developed a high-impact Google Ads Analytics Dashboard designed to help advertisers track their paid search performance in real-time. This project focuses on visualizing campaign efficiency, budget utilization, and the correlation between ad spend and traffic acquisition.
Key Features & Metrics
Campaign Snapshot: Displays essential PPC metrics at the top—Monthly Traffic (4,000 clicks), Average Ad Position, and the number of Active Keywords driving the campaign.
Traffic Trend Analysis: A visual timeline graph showing the Yearly Trend of Paid Traffic, allowing for easy monitoring of campaign scaling and budget fluctuations.
Landing Page Performance: A dedicated section for "Keywords & Traffic" that tracks which specific URLs are receiving the most ad-driven clicks and their respective search volumes.
Technical Optimization Score: A Speed Score Gauge to monitor landing page load times, which is a critical factor in improving Quality Score and lowering Cost-Per-Click (CPC).
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