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A high-priority project for a B2B SaaS client whose traffic was flatlining and showing red negative trends (as shown in the 'Before' visual). I executed a full technical audit and implemented a data-driven link-building recovery strategy at Linkoster. We replaced low-quality links with traffic-verified, editorially-managed placements. Within 90 days, the 'After' visual shows exponential upward growth and restored search visibility.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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AI Career Companion — Conversational Onboarding Experience (Kai)
Meet Kai, an AI career companion that turns natural conversation into a structured resume and a public-ready career profile.
No templates. No friction. No overthinking.
Just talk about your work, your projects, your story and Kai translates it into something clear, credible, and professional in real time.
This concept explores a shift from rigid input fields to fluid, human-first onboarding designed for both mobile and web, where the interface disappears and the conversation leads.
Because your career story was never meant to fit inside a form.
Millstream Fencing Supplies — AI-Powered E-commerce & Business Management Platform (Concept Demo)
Overview
I came across a Facebook post from a local fencing supplier looking for someone to build an e-commerce website. Instead of sending a portfolio or proposal, I challenged myself to build a complete working demonstration tailored to their business.
The goal wasn't simply to create a website—it was to show how technology could streamline their sales process, automate operations, and improve the customer experience.
The Challenge
The business wanted a website that would allow customers to:
Browse fence panels, sheds and related products
Select product sizes and quantities
Place orders and make secure online payments
Request delivery and installation
Provide customer and delivery information
Work seamlessly across mobile, tablet and desktop devices
Be easy for staff to manage and update
Behind these requirements was a larger business problem: too much time spent handling enquiries, creating quotes manually, coordinating deliveries and managing customer information through messages and phone calls.
My Solution
Rather than building a standard e-commerce website, I designed a modern, mobile-first ordering platform paired with a complete business management dashboard.
The result is a digital platform that allows customers to order products online while giving staff a central place to manage the entire business.
Customer Experience
The customer-facing application includes:
Responsive, mobile-first interface
Modern product catalogue
Product configuration with size and quantity selection
Shopping cart and streamlined checkout
Delivery and installation request options
Customer enquiry and quote forms
Project gallery
Customer reviews
Contact and support pages
The interface was designed to be simple, intuitive and easy to use on any device.
Business Management Dashboard
Alongside the customer website, I developed a complete internal management system that enables staff to oversee daily operations from one place.
Dashboard Overview
Live business metrics
Revenue tracking
Orders overview
Pending quotes
Deliveries
Installation schedule
Interactive charts and reports
Order Management
Complete order lifecycle
Status tracking
Customer timelines
Order details
Payment tracking
Quote Management
Quote creation
Quote status management
Convert quotes into orders
Customer follow-up workflow
Customer CRM
Customer profiles
Contact information
Order history
Quote history
Notes and communication tracking
Product Management
Product catalogue
Pricing management
Categories
Inventory-ready structure
Delivery Planner
Delivery scheduling
Drag-and-drop planner
Delivery status management
Installation Management
Installation scheduling
Team assignments
Photo uploads
Job completion tracking
Review Management
Customer review moderation
Featured reviews
Approval workflow
Reports & Analytics
Revenue reports
Order trends
Business insights
Operational reporting
Technology
The platform was built using Base44 as a rapid application development platform, enabling a fully connected front-end and back-office experience with realistic demo data and a functional database.
Outcome
The final product demonstrates how a traditional local business can benefit from modern digital tools that go beyond a simple website.
Instead of creating an online brochure, the platform functions as a complete business operating system—helping reduce manual administration, improve customer experience, centralize operations and support future growth.
This project showcases my approach to solving business challenges with thoughtful product design, automation and modern web technologies.
When local businesses win fast
A psychology practice saw +470% organic traffic growth and Top 3 local rankings in just 90 days after we focused on healthcare-specific local SEO. A pest control company went from invisible to page one in the same timeframe. A furniture store in LA grew organic traffic 117% and revenue 260% in six months through hyper-local optimization and conversion work.
Local businesses often assume SEO takes a year to show results. These didn't.
