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This ecommerce Facebook ads funnel was designed to warm up audiences first and only push high interest users toward clicks and product pages.
Instead of sending cold traffic straight to a store, the funnel started with low cost engagement and video ads, then retargeted people who interacted. That kept costs down while building real buying intent over time.
This helped the client spend more efficiently, maintain cheap clicks, and create a funnel that could scale without performance dropping.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Top-of-funnel concept statics I created for Oxyshred. One idea that many advertisers are unaware of is that static / image ads do not have to be stuck in the bottom of the funnel. Largely, they are due to the way they are used, but educating new consumers about a product/launch/feature is not exclusive to video advertising. You can educate consumers in any format you like if your creative communicates the ad concept well enough.
Solid work
A quick look at ad creative I designed for a glasses/eyewear brand — covering both seasonal promo (Black Friday early access) and product feature ads (highlighting dual-focus lens tech).
Built to work across the funnel: attention-grabbing seasonal hooks, plus benefit-driven product ads that convert on their own.
Tools: Photoshop, Illustrator.
If you need ad creative for a product launch, seasonal sale, or ongoing campaign — message me, happy to share more or start on a concept for your brand.
Your Google Ads can be profitable… and still waste money.
One of the easiest ways to burn ad budget?
Showing ads outside the area you actually serve.
A local business targeting an entire city or worse, an entire region can end up paying for people who are:
→ Too far away
→ Outside the service area
→ Unlikely to become customers
Before increasing your budget, check where your ads are actually reaching people.
More traffic isn't the goal.
More customers from the right locations is.
Business owners: check your location targeting before you increase your Google Ads budget.
