Brand + packaging for a stunning new vineyard in the Chihuahuan Desert -- where wine first took root in the 1600s, brought by Franciscan missionaries. The region later shifted to cotton production during WWI, a nod to which is woven into the label through cotton bud motifs. The design blends the vineyard’s distinct mountain range with hand-drawn illustration (by me) and minimal, modern graphic design to honor both its legacy and bold new chapter.