Shopify Store Setup and Operations for UAE Home Decor BrandShopify Store Setup and Operations for UAE Home Decor Brand
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Bloomr is a UAE home decor and furniture store on Shopify. I set it up from scratch and ran it for over 4 years: store setup, UX, product catalog, content and automation, working with a team of 20+ across logistics, customer service and operations.
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what broke most often in the first year of running it?
Muhammad Hamza's avatar
Mostly page speed. Bloomr is a home decor store, so it’s heavy on large product and lifestyle images, and pages slowed down as the catalog grew. I fixed it with an image optimization app to compress images, plus lazy loading so images load only as you scroll. Pages got noticeably faster after that.
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